Marketing wisdom

~ 19 May 2012, 12:33

Recently I got some antiviral software as a gift - Panda Internet Security - in a neat box:

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The box is just a normal one... but something pushed me to take a closer look at the print, and I noticed, that the year "2012" is revealingly underlined. And looks odd.

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Waaaait a minute... Isn't it... oh

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Surprise!

I haven't opened the box to check whether its really 2011's software rebranded as 2012, or its really 2012 inside, but they didn't have the new boxes for it. Anyway, the Panda programmers have written a decent online update facility (I guess), so it's not terribly important which version exactly you're installing - you end up with the most recent one anyway. But nooo, the marketing genius probably figured out the users won't buy a product that old - everybody knows that dozens of viruses appear each day - so it won't protect at all.
Oh. My God.



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